Todd Katler, Senior Vice President of Sales and Marketing for BRE Properties presents.
The session will help owners learn how to avoid the mistakes made in calculating cost per lead and cost per lease, drive traffic and come away with new tools in evaluating your advertising in an accurate and consistent fashion. It will also show some of the misconceptions in using internal data.
Todd Katler joined BRE Properties, Inc. as senior vice president, sales and marketing, in February 2010. He is responsible for sales management, enterprise-wide and community-level marketing programs, and the company’s centralized customer service center.
Katler’s career in the apartment industry spans nearly 15 years. He is an expert in many facets of the industry, especially in the areas of sales operations and marketing, as well as the issues facing multifamily owners, managers and developers.
Formerly, Katler was the vice president of business development for LevelOne, the industry’s first and most widely used centralized leasing office. Prior to Level One, he was the director of sales at Rent.com (an eBay company), where he managed the relationships between the company and owners of more than 23,000 properties in every major U.S. apartment market.
Katler is a former board member of the California Apartment Association and National Apartment Association, and the former chairman of National Suppliers Council. He is frequent speaker on sales and marketing topics at major multifamily industry conferences, including the National Multi-Housing Council (NMHC) Technology Conference and the National Apartment Association (NAA) Education Conference.
DATE: Tuesday, May 25th, 2010
PLACE: Seattle Yacht Club
TIME: 11:30 AM to 1:00 PM
The session will help owners learn how to avoid the mistakes made in calculating cost per lead and cost per lease, drive traffic and come away with new tools in evaluating your advertising in an accurate and consistent fashion. It will also show some of the misconceptions in using internal data.
Todd Katler joined BRE Properties, Inc. as senior vice president, sales and marketing, in February 2010. He is responsible for sales management, enterprise-wide and community-level marketing programs, and the company’s centralized customer service center.
Katler’s career in the apartment industry spans nearly 15 years. He is an expert in many facets of the industry, especially in the areas of sales operations and marketing, as well as the issues facing multifamily owners, managers and developers.
Formerly, Katler was the vice president of business development for LevelOne, the industry’s first and most widely used centralized leasing office. Prior to Level One, he was the director of sales at Rent.com (an eBay company), where he managed the relationships between the company and owners of more than 23,000 properties in every major U.S. apartment market.
Katler is a former board member of the California Apartment Association and National Apartment Association, and the former chairman of National Suppliers Council. He is frequent speaker on sales and marketing topics at major multifamily industry conferences, including the National Multi-Housing Council (NMHC) Technology Conference and the National Apartment Association (NAA) Education Conference.
DATE: Tuesday, May 25th, 2010
PLACE: Seattle Yacht Club
TIME: 11:30 AM to 1:00 PM
THE DEADLINE TO SUBMIT YOUR DATA HAS BEEN EXTENDED!
So there’s still time! Submit by May 14th and receive:
- A FREE copy of an Income/Expense Analysis Report and
- A FREE Individual Building Report
That’s a $420 value!
Exclusively offered by IREM, the Income/Expense Analysis® Reports are essential tools that help you take your properties in the right direction. From operating ratios to vacancy rates, these reports will give you the comparative data you need.
Contribute to IREM’s Income/Expense® Program and get one free 2010 Income/Expense® Analysis report, plus an individual building report!
Books are published annually for the following property types: · conventional apartments · federally assisted apartments · office buildings · condominiums, cooperatives and planned unit developments · shopping centers
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Don’t Forget!
All IREM Members receive 50% off the reports and CPM Members receive one complimentary report per year.
Visit the new Web site - it’s easier than ever!
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Don’t miss out on this great opportunity and submit your income and expense data soon! If you have any questions, please feel free to contact me at (206) 270-6503 or mcrabtree@legacypartners.com.
The ARM committee will be hosting its first event of the year on Thursday May 20th at the Twilight Martini Bar in Seattle and we are in need of sponsorship! Event sponsorship is limited and exclusive to category. Please review the sponsorship opportunities below and list of future ARM events. Please contact Nikki Anderson at nicoletteolivia@gmail.com or 206-445-5051 to lock in your sponsorship. Do not miss this opportunity to promote your company! ARM Event Calendar
May 20th - ARM "Spring Fling Mixer" Twilight Martini Bar
August 18th Bed Bug Preparedness (location tbd Northend)
November (date & location TBD) Annual Property Management Panel Discussion
Exclusive Event Sponsorship $600
♦ Exclusive sponsorship of event
♦ Logo on all promotional materials for sponsored event (includes flyer, newsletter listings, email blasts, drink tickets)
♦ Four (4) complimentary registrations at the event.
♦ Table set up with informational materials about your company (provided by sponsor)
♦ 2-3 minutes to speak in front of event attendees
Event Sponsorship $300 (limited to two sponsorships per event, exclusive category)
♦ Logo on all promotional materials for sponsored event (includes flyer, newsletter listings, email blasts, drink tickets)
♦ Two (2) complimentary registrations to sponsored event
♦ Business cards, promotional items and/or flyers available for distribution.
♦ 1 minute to speak in front of event attendees
Raffle Item Donation ($25.00 minimum)
♦ Company name mentioned and thanked at event.
Join IREM Young Professionals for a game of mini golf and a BBQ!
WHEN: Thursday, June 24, 2010 | 4:30P - 7:30p
WHERE: Interbay Golf Center
COST: $30 (+$5 at the door)
Includes mini golf, BBQ & 1 drink ticket
First 15 registrants get a 2nd drink ticket!
REGISTER HERE NOW!
The Seattle area’s industrial real estate market showed a bit of an improvement in the first quarter compared with the last quarter of 2009, according to a real estate firm.
Read more:
Seattle-area industrial outlook improves a tad - Puget Sound Business Journal (Seattle):
Don't miss the first ARM event of the Season! Registration includes 2 drink tickets & light appetizers
WHEN: Thursday, May 20th | 7:30P - 9P
WHERE: Twilight Martini Bar
COST: $25 Members | $30 Non-Members & At the door
REGISTER HERE NOW!
August 18th - Bed Bug Preparedness (location tbd Northend)
November (date & location TBD) - Annual Property Management Panel Discussion
IREM boasts the most comprehensive residential management training classes in the industry. This year's class is being rescheduled to give more managers opportunity to register and become Accredited Residential Managers. Watch for a new date and time.
Early Bird Registrations will be coming out soon, so stay tuned! This year promises to be exceptional. The Forecast Breakfast Committee includes the following talented IREM members:
Nikki Anderson, CPM - Council Liaison
Chasten Fulbright, CPM - Committee Chair
Greg Eastman, CPM - Treasurer
Faye Crow, CPM - Vice Chair
Caleb Farnsworth, CPM - Secretary
Heather Guilles, CPM - Member
Josh Obendorf, CPM - Member
Tina Gordon, Professional Partner - Member
Increase the value of your designation by joining the Communications Taskforce!
PURPOSE: Increase the value of IREM designations by creating value in each area of Chapter communication including classes, events, luncheons, dinners, emails, mailings and special events.
HOW: Analyze current and target demographics; develop & execute communications strategy; help meet the goals of IREM.
WHO: You! Special assistance needed from those with strong analytical and/or creative backgrounds.
WHEN: Meeting dates will be determined once the group is formed.
SIGN UP NOW by Emailing
Chasten Fulbright!
Please join us to raise money for the IREM Education Fund at Harbour Pointe Golf Club.
REGISTER HERE NOW!
SPONSORED BY: IREM & Apartments.com
DATE: Thursday, July 15, 2010
PLACE: Harbour Pointe Golf Club
TIMES: 9A Registration and Pre-Tournament Events
10:45A Shotgun Start - Scramble Format
5P Dinner and Awards
The
Asset Analysis Series is comprised of skill-based courses that, when taken in sequence, progressively builds your knowledge of asset analysis. You’ll work hands-on with fellow participants to explore various models of financial analysis in three applications-based courses designed to help you capitalize on your real estate assets. CPM Candidates and experienced professionals alike will find the tools they learn here indispensable to the properties and the portfolios they manage.
Asset Analysis Courses:
- Investment Real Estate Financing and Valuation – Part One (ASM603) 13.5 Clock hrs
- Investment Real Estate Financing and Valuation – Part Two (ASM604) 14 Clock hrs
- Investment Real Estate Financing and Valuation – Part Three (ASM605) 8 Clock hrs
Laptop Computer Strongly Recommended.*
INSTRUCTOR: Eric Storey, CPM
LOCATION: IREM Office Training Room, Kirkland WA
WHEN: 5 days - May 17 - 21
COST: Tuition: $1,450 Premier member; $1,680 Classic Member $1,805 nonmember
Registration: REGISTER HERE NOW!
In response to questions poised by Shawn Hoban, CPM of Coast Management, John McCoy, State Representative of the 38th LD responded with the following letter:
Dear Mr. Hoban,
Thank you for your email. I appreciate your position on the issue of repealing the B&O tax exemption for on-site property managers.
Washington State's B&O tax generally applies to all sales of services. The tax applies to the income received both by the service provider, as well as by any subcontractor hired to perform all or part of the services on behalf of the original service provider. The success of the B&O tax depends on this "pyramiding" application. Therefore, exemptions from the tax are infrequent and typically narrow. RCW 82.04.394 provided a narrow exclusion from B&O for amounts received by a property management company from the owner of a property for gross wages and benefits paid to on-site personnel, and paid directly from a trust account maintained under RCW 18.85.285.
While the legislature did approve SB 6143, which in part repealed the B&O exemption for on-site property managers, the bill does not affect the general agency exemption outlined in WAC 458-20-111 (Rule 111). Taxpayers may still receive pass-through treatment for certain income, provided that all elements of Rule 111 are met. Where the property owner (rather than the property management company) is the employer of record for on-site managers, Rule 111 may potentially still apply.
Determining eligibility for pass-through treatment under Rule 111 is a very fact-specific process. The Department of Revenue's Taxpayer Information and Education section can provide a written ruling on whether Rule 111 would apply in any particular situation.
I know this doesn’t alleviate all of your concerns, but I hope it helps address some of the issues you described.
Sincerely,
John McCoy
State Representative, 38th LD
For the 5th year in a row, Chapter 27 has received IREM's highest level award for its Chapters.
Chapter 27 is being represented at the National Legislative and Leadership Conference in Washington DC by Chapter President Barry Blanton, CPM; Presdent-Elect Nikki Anderson, CPM; Vice President Glen Bachman, CPM; Executive Council Member Mayra Jacobs, ARM/CPM Candidate; Executive Director Kris Morris, IAE; and Regional Vice President John Hatton, CPM.
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